About Us
Mission driven. Kid focused.
We are a 501 c3 non profit where creators, educators, partners, and beloved characters come together to help kids grow happier and healthier!
Mission
Shine Your Diamond Foundation is an independent non-profit on a mission to empower children to grow in self-esteem, gratitude, kindness, and resilience by creating products and programs based on the science of happiness and wellbeing.
We focus on Preschool-2nd grade ages because young children have the greatest potential to learn and because research links increased happiness to kids that practice kindness, gratitude, and mindfulness.
Vision
Shine Your Diamond Foundation is a 501c3 nonprofit inspiring children to be happy, healthy and to become the best that they can be!
History
After 15 years of experience in both formal and informal educational settings, Jake Czuper, the founder of the Shine Your Diamond Foundation started with a single bold question: What can be done to proactively fight against youth anxiety, depression, and low self-esteem? Could research based education and the power of entertainment be leveraged to promote mental health and empower young kids to be happy and healthy? With a bold dream, and an expert team in place, the Shine Your Diamond Foundation set out to do just that. We’ve been asking the big questions–and reaching inspiring milestones–ever since.

Discover the innovative ways that we’ve delivered in our mission through the years.
Our Impact
The Shine Your Diamond Foundation leads the happiness revolution for kids by inspiring gratitude, kindness, self-esteem, and resilience. We take the Science of Happiness research-based strategies and break them down in an engaging, entertaining, kid-friendly way to impact our youth and families. The science is proven. The science is measurable, and we love seeing kids shining their diamonds and gaining the tools to lead happy lives!
Shine Your Diamond Children’s Book Testimonials
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M.M.List Item 4
Very colorful book with lots of cute pictures! And I love the lessons imparted in this book! As a licensed master social worker, I have worked with children, teens and adults, and what many of them have in common is low self-esteem and little appreciation for their worth as precious human beings. I applaud the author for working to instill these important values in our little people so that they have a firm foundation to help boost their confidence and self-compassion for years to come.
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L.C.
As a kids/teens life coach I love the concept of Shine Your Diamond. Kids need to feel they are special and unique from the inside out. They need to learn empathy for themselves and others and learn social skills. The fact that we all have a diamond inside of us is a very easy concept for kids to grasp. I love how you can redirect behavior and make it positive. Instead of saying you did something wrong, you help a child understand their behavior and redirect it in a positive way. I have used this with clients and they really get it. I recommend this program for kids, parents, and teachers. What a great way for teachers to implement behavior modification in the classroom. Kids need this more than ever.
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A.K.
Great book. Great illustrations. A very effective way to communicate to children the fundamentals of healthy self esteem - in a very fun and entertaining way.
The Shine Your Diamond Foundation Concert Testimonials
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L. M. (TDSA; Atlanta, Ga)List Item 1
These kids clearly loved every minute with Uncle Jake... this performance and the kids' exuberance, brought tears to my eyes and made me literally laugh out loud with joy. Thank you for visiting. You were amazing!
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J. B. (BRS, Boca Raton, Florida)List Item 2
BRS has hosted many successful concerts over the years but when it came time to celebrate a huge milestone for our flagship youth program we wanted to have the best in the business. Uncle Jake is quickly building a huge fan base and now we know why he is one of the most popular children entertainers in the business. His show was incredible. His set included a mix of classics as well as many new original songs. His stage show was exciting and all the children and families really loved everything about it. Great job Uncle Jake!!
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Y. M. (Chazaq; Queens, NY)List Item 3
Your performance for CHAZAQ was simply amazing. The crowd truly enjoyed every minute of it and you clicked very nicely with them! Thank you very much!!!
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R. N. (Friendship Circle; Atlanta, Ga)List Item 4
Uncle Jake performed at our recent community concert and the parents and kids could not stop raving about it! He was warm, engaging and made the concert suitable to all ages and abilities. He was great to work with and I would highly recommend him for any event that you want to be a sure success. We will most definitely be hiring him again in the near future,
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Y. F. (TBDJ Montreal, Canada)
Uncle Jake was a superstar at our holiday Carnival! His performance kept all of the kids engaged, and infused the entire event with energy and with singing and dancing - we can’t wait to have him back!
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D.N. (CMCH: Montessori Pre-School: Atlanta, GA)
We had Uncle Jake do our entertainment for our school holiday party. The concert was fully engaging and he had the children moving , dancing , and some sitting in between. Not only did the children love it but the parents were enthralled with his performance. I recommend Uncle Jake if you’re looking for wholesome entertainment for children!
Latest News:
The Shine Your Diamond Foundation posts regularly on instagram. Follow us by clicking the link below and keep up to date with our inspiring posts, press releases, concert footage, and research-based happiness exercises!